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Section 2.6


In a proposal, identify a specific problem and state how you will solve that problem.

Most organizations rely on successful proposal writing for their continued existence. You will mostlikely spend a major part of your professional life writing proposals. Proposals are carefully preparedand just as carefully reviewed by granting agencies. Proposals do not succeed on the strength of aname or as a result of flashy rhetoric. Rather, successful proposals demonstrate that you understandthe scope of the problem (its background, theory, and application) and, furthermore, that you havedeveloped a valid and well-focused approach for reaching proposed objectives.

All proposals develop a plan of action in response to a specific need or problem. Some proposalsare external, written in response to a request for proposals or an invitation to bid that has beenpublished by an external organization. Other proposals are internal, written in response to a needwithin your own organization. In either case, your proposals must show that you understand thenature of the problem and that you have a specific and well-developed plan for arriving at a solution. Most proposals share a general structure for identifying the motivating problem, the objectives, andthe proposed course of action.

See General Structure of Proposals.

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